Emotions are the driving force behind almost every decision we make on a daily basis, including the purchases we make, and the brands we’re drawn to. Are you creating the right emotional experience with the colors you use? Colors naturally envoke an emotional response, which can be a great thing when done correctly, or a downfall when not.
In honor of Spring, and the bright colors and patterns that come with it, check out this infographic on how the colors you choose affect your consumers. Don’t forget the importance of using a printer dedicated to color accuracy! Mis-colored pieces can throw off your brand’s entire message.
Interested in greater detail, Contact our Marketing Specialist, Tim Philbrick, at (239)775-3553 to learn more.